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Implementing CSR: 7 Inspiring Company Examples

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Companies Implementing CSR Programs
Corporate social responsibility means a company works to have a positive effect on society and the environment, not just to earn a profit. A strong program usually starts with clear goals, honest reporting, and action that fits the company's business.

Corporate social responsibility means a company works to have a positive effect on society and the environment, not just to earn a profit. A strong program usually starts with clear goals, honest reporting, and action that fits the company’s business.

Salesforce uses what it calls the 1-1-1 model: it pledges 1% of its equity, 1% of its product, and 1% of its employees’ time to charitable causes. The company describes the model on its official site and says more than 17,000 other companies have joined its Pledge 1% movement, according to a 2023 letter from its CEO. Giving time and products, not just money, is a model other firms can copy.

Microsoft has also put serious money behind social programs. In 2017 it committed $50 million over five years to its AI for Earth program, which gives nonprofits and researchers access to cloud and AI tools for work on climate, agriculture, water, and wildlife. The program is part of the company’s wider AI for Good work.

Google set a goal in 2020 to run its offices and data centers on carbon-free energy around the clock by 2030, matching each hour of electricity use with clean energy on the grids where it operates. Big climate promises should always be checked against a company’s own environmental reports, which track real progress year by year.

LEGO runs a Build to Give campaign that donates toy sets to children in need during the holidays. Ben & Jerry’s builds social and environmental goals into how it sources ingredients and runs its business. Unilever ran its Sustainable Living Plan from 2010 to 2020 to cut its environmental footprint. Patagonia donates a share of its sales to grassroots environmental groups.

To build your own program, start small. Pick one or two causes tied to your business, set measurable goals, publish results each year, and let employees take part. Students interested in this area can study business administration or explore MBA careers, which both cover how firms handle ethics and social impact. A master’s in organizational leadership program also covers leading responsible organizations.

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